RETAIL CATALOG & PRODUCT DESIGN

INDIGO Wild

Challenge & Concept  /  Concept and design a new visual style to be integrated across several channels  /  I was lucky enough to be given a tryout on a couple small design projects at first. The wonderful ladies at Indigo Wild and I hit it off and the rest was history. I was given the opportunity to concept and design their retail catalog, wholesale catalog, some retail product packaging and direct their in-store and catalog photoshoots. Tons of fun, and tons of laughs! If you don't know their products, they are wonderfully organic, higher end luxury. Their shelve presence in-store is hero-esque.

To translate the in-store heroes to print, we photographed the products a bitt differently. Working with the renowned Ron Berg, we shot the products from a bit lower of an angle, at different angles and at times in rows and different repititive placements. This put them front and center and gave the products a bit of a sexy, luxurious attitude. To add to the luxury product pricepoint, we shot the products on reflective surfaces and combined elements on the foreground and background to accentuate and compliment, like special effects in a movie. The design was sleek and timeless, utilizing an underlying black theme and streamlined, classic font, that didn't overpower the products. I also pulled out "pops of color" from the products themselves for text highlights and color blocking.

Software used: Adobe AI, Adobe InDesign, Adobe PS

I was lucky enough to be given a tryout on a couple small design projects. The wonderful ladies at Indigo Wild and I hit it off and the rest was history. I was given the opporunity to concept and design their retail catalog, wholesale catalog, retail product packaging and direct their in-store and catalog photoshoots.

RETAIL SALES CATALOG

RETAIL PRODUCT PACKAGING DESIGN

To get a true organic feel with the design, I sketched the artwork by hand first on paper, then brought it into illustrator.