PITCH DECK DESIGN THEME

BEAUTY Brands

Challenge & Concept  /  Create a fresh pitch deck design theme for a national pitch /  First off, how cool are presenation decks and pitch decks? Anyone? Well, I personally love them. It's the first time a potential client gets to see the agency's chops; strategy, messaging, tone and visuals. No pressure!? But, that's what I love, the pressure. I was responsible for taking the strategy team's thoughts, creative team's pitch creative and account team's messaging and coming up with a visual theme that tied the whole deck together. This included choosing the colors, fonts, imagery and designing main visual deck visuals. I live for winning new work, there's just a rush to it for me. After sketching and ideation, one thing stood out. Hair. Not just anyones hair, but everyones hair. I single strand of hair to be exact. A strand of hair is so dynamic. It can turn into so many shapes and visual cues. This ended up being the main visual thread through the whole deck, yet so simple. 

Software used: Adobe AI, Adobe PS, PPT

A strand of hair is so simple, but can change into a dynamic design element that ties a whole deck together.