B2B SOCIAL MEDIA 

HUB International, Inc.

Challenge & Concept  /  This client worked with us for several years. Task for 2022? Create a new set of B2B social media templates  / Up first, Outlook 2023. HUB is the world's 5th ranked insurance brokerage. Every year they design a new theme for next year's insurance outlook. I was tasked with taking their static website design, pulling the assets and parts out, and then creating a new hero motion reel, which was then cut down into smaller social posts for Instagram (IG) and LinkedIn (LI).

Up next: take video footage shot by a 3rd party vendor showcasing race footage and b-roll of HUB's new partnership with Rahal Letterman Lanigan Racing and create multiple social media posts with motion graphics. One of the more prominent pieces that came out of this creative was what we dubbed an "Audiogram". I took the video interviews and captioned them with the actual text, so as the interviewee spoke, the text would display as if it were being typed on the social post so everyone could follow along. This created optimal reach for those invidiuals who couldn't hear the audio or who didn't have their volume on. As another eye nugget, I also created our own unique visual sound equalizer that reacted to the audio waveform. 

Lastly, for 2022, HUB wanted to freshen up their entire body of B2B social media templates. I created a dynamic set of templates in multiple social media sizes that would hold single images, or video. With each template came motion graphics in multiple sizes. I then created a new PPT presentation template to help streamline and strengthen our team's presentation of social media creative each month. 

Software used: After Effects, Adobe PS, Figma

INSTAGRAM MOTION DESIGN POSTS

I pride myself in being able to work on a wide-array of client asks. At times, the overall design is already complete and teams need me to re-invision their static layouts for motion design. I'll add motion and sound to create social posts and or stand-alone container movies. 

FIGMA STORYBOARDS

RAHAL RACING PARTNERSHIP AUDIOGRAM

PRESENTATION DECK DESIGN

Presentation of creative is just as important as the creative itself. 

SAMPLE SOCIAL DESIGN TEMPLATES